News 11:11 November 2017:
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Snapchat and instagram both have their upsides as well as their downsides. The two could both be appropriate for your brand but in some cases, one may be better than the other. The new feature installed by instagram where one can create instagram stories has greatly shifted the playing field. Before, Snapchat was the best place to look for stories views but now you may need to do a recon and determine exactly which one best brings out the rand you are trying to sell. Snapchat is mainly flooded with young people and many older persons avoid it for fear of being the only old guy on the site. However, if you are looking for a good way to increase your views you need to learn the different benefits of each.
Snapchat may have started with a relatively bad reputation where it was considered a sex chat site. It has however been redefined over the years and has become a part of the big social media sites constantly used. Snap chat stories views could be mainly for people between the age-set of 13-34. You thus may be right to think that the app is mainly used by young people. However, just like the older generation caught up with Facebook and twitter (which is the main reason young people moved to Snapchat), they are also moving on to Snapchat. Snapchat affords one the ability to upload stories on their timeline which can be viewed within 24 hours. Viewers get unlimited views of the stories. One can use images or even make a video. The 24 hour feature allows you the opportunity to upload stories regularly and also builds expectation from your audience where they expect regular updates on your stories. The app however lacks features such as likes or shares. This limits a business’ need to market their brand as these are the main features that help in brand awareness in the other social media sites.
Instagram stories can be described as a copycat of snap chat stories. This is however a common trend in social media applications. Instagram stories views are more favored by people who already instagram accounts and had already amassed a number of followers. This is the way to go if you have a large following on instagram. Instagram is also widely used by people of all ages unlike snap chat where millenials make up a high percentage of the users. This thus increases your audience’s demographic. Instagram stories are easier to spot on the app which helps in increasing the number of instagram stories views. It helps in highlighting your content to your audience.
The overall choice between the two options highly depends on one’s target audience. In as much as the older generation is catching up with Snapchat, they still make up a very small percentage of the users and a business looking to target such a demographic is best suited to use instagram stories. The two can be used to complement each other.